Top Producer
A mature real-estate CRM with lead capture, MLS insights, automation, marketing, and optional Social Connect and Smart Targeting packages.
FULL DESCRIPTION
What Top Producer actually provides
Top Producer is a real-estate CRM first. Core features center on contact management, MLS-aware insights, automation, reporting, and marketing, while Social Connect and Smart Targeting add lead or farming programs. Published plan ranges make it possible to separate the CRM from growth add-ons.
How it fits into day-to-day work
The implementation priority is database hygiene. Deduplicate contacts, map stages and sources, connect lead feeds, build follow-up plans, and define required agent activity. Evaluate the CRM on adoption and pipeline visibility; evaluate each lead or farming add-on on its own delivered volume and closed-client economics.
What the team must be ready to operate
Clean and map the database before automating it. Set required fields, stages, ownership, source tracking, duplicate rules, follow-up standards, and manager dashboards. A CRM implementation should improve the reliability of the team’s process before it expands lead volume.
How to evaluate the economics
Evaluate adoption, contact coverage, completed follow-up, database reactivation, appointments, and closed clients. For paid add-ons, assign each lead source its own spend and conversion funnel instead of crediting every outcome to the CRM.
- Before launch: write down the source, promised unit, complete cost, team owner, response standard, and current baseline.
- During setup: test routing, permissions, integrations, exports, reporting, and the exact handoff to a person.
- Every week: review delivery, data quality, conversations, appointments, spend, and unresolved follow-up.
- At 90 days: compare signed clients and realistic pipeline value with all cash and labor invested in Top Producer.
Contract, data, and exit checks
Before committing to Top Producer, put the full term, automatic renewal, cancellation window, fee changes, territory rules, replacement policy, support level, and every included service in writing. Confirm who owns contacts, activity history, recordings, websites, campaign audiences, phone numbers, and creative. Ask which information can be exported in a usable format, what stops working at cancellation, how long data remains available, and whether any transition support is included.
HOW IT WORKS
The operating flow
- 01
Set up CRM, MLS integration, and contact database.
- 02
Capture leads from existing sources or add Social Connect.
- 03
Automate response, reports, and follow-up plans.
- 04
Add predictive farming when listing development is the goal.
PRICING AND COMMITMENT
From $179/user/mo
Official pricing lists Pro at $179/user/month, Pro + Leads from $479/month, Pro + Farming from $599/month, and team plans from $399/month for five users.
Ask for a proposal that separates platform, onboarding, media, usage, referral, and renewal costs. Compare cost per closed client, not cost per raw lead.
WHERE IT WORKS
Strengths
- ✓Clear published starting prices
- ✓MLS-centric workflows
- ✓Multiple growth add-ons
- ✓Team packages
WHAT TO WATCH
Tradeoffs
- ✓Lead and farming pricing varies with volume/area
- ✓Onboarding can be an added cost
- ✓Website and certain services are add-ons
BEFORE THE DEMO
Questions worth asking
- 01What is included at this exact price?
- 02How many leads or farm households are modeled?
- 03Which onboarding tier is necessary?
- 04What texting and marketing usage limits apply?
FIRST-PARTY SOURCE
Verify the current offer
Facts last checked September 19, 2026. Pricing, packaging, availability, and contract terms can change.
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